This new Michelob ULTRA beverage looks to disrupt the market with its flavors and superior stats. SHOP NOW. (Michelob’s spokesperson declined to comment on its media spend.) Science says habitual binge drinking can have very serious long-term consequences, like accelerating the clogging of arteries. Not all of the impediments to going organic are structural or financial. By using The Counter (“us” and “we”) website or any of its Content (as defined in Section 9 below) and features (collectively, “Services”), you agree to the terms and conditions of use below and such other requirements that we inform you of (collectively, “Terms”). by … Right now, Idaho is largely free of Fusarium head blight. We reserve any rights not explicitly granted in these Terms. Michelob Ultra Organic Seltzer Cucumber Lime may not be available near you. Because not all beers are created equal. Notes: Made with organic grains from the country's finest fields, Michelob ULTRA Pure Gold is a light lager with a superior, golden taste. The ambition of Michelob Ultra Pure Gold is not only to brew beer in its organic form, but to transform the organic industry. We may modify, suspend or discontinue any aspect of the Services at any time, including the availability of any Services feature, database, or content, or for any reason whatsoever, whether to all users or to you specifically. Is That Bad. Learn more and start shopping today! The bargain proposed in this splashy ad—which aired during the 2020 Super Bowl and juxtaposed scenes of hip urbanites, horseback riders, dancers, and surfers against idyllic panoramas of green and gold cropland—is that Michelob will deliver six square feet of organic farmland for every six-pack purchased. Men's Health participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Michelob ULTRA Organic … Still, you almost have to admire the sleight-of-hand Michelob pulls off here: The company manages to sounds like it’s pledging to change America’s farmland forever, while also managing not to say anything of the kind. All things considered, Michelob’s ad campaign could be more valuable in the culture wars than in actually changing … what was it the commercial’s narrator said? Right: “If every football fan picks up a six-pack, we could change America’s organic farmland forever.” What does that even mean? Organic doesn't automatically mean "healthy". Low in calories? There was the pop and hiss of a twist-off bottle top, and suddenly we were in the club, only the club was a subway station and a woman carried a six-pack with her onto the train. The commercial opened on a lone, bearded farmer standing in a dark field. Organic? With only 2.5 carbs and 85 calories, Pure … It’s good for a light beer taste almost the exact same as the original ultra . Shop Drizly from any device and make your good times better. Pure Gold delivers a crisp taste … Missouri- Hard Seltzer - 4.0% ABV. Michelob is a 4.7% ABV pale lager developed by Adolphus Busch in 1896 as a "draught beer for connoisseurs". Given that the purchase of each six-pack is intended to help convert six square feet to organic, that means Michelob will help convert up to 300 million square feet of farmland. Michelob is going organic with their latest innovation, Michelob ULTRA Pure Gold. Zero Sugar, a proprietary filtration process, 0 carbs, 80 calories and certified USDA Organic. Michelob, which is also owned by Anheuser-Busch, introduced the Ultra Pure Gold organic beer with all the traditional aspects of beer commercials: celebrities and sex. Why does Kent Falls use four times as much grain as Michelob to brew a single beer? The color, the flavor, the foam, all comes from the malt, said Paul Schwarz, a professor of plant science at the Institute of Barley and Malt Sciences at North Dakota State University. the first national, certified-organic beer brand. It also contains no sugar and boasts a six time … It clocks in at just 85 calories and 2.5 grams of carbohydrates per bottle — 10 fewer calories than the original Michelob Ultra. That’s 100 grants, which doesn’t seem so shabby. Michelob’s solution is a beer made from organic grains. Our independent, deep, and unbiased reporting isn't possible without your support. But evidence suggests that AB InBev spent much more on marketing than it will raise for farmers. “With each 6-pack sold, we’re helping transition the amount of land needed to produce the barley used to brew it.”, The brewer said the funds will be distributed as “transitional barley premiums,” meaning Michelob will commit to buying grain from farmers in the process of transitioning to organic at a higher price point than conventional barley, even before the grain is certified organic. Signature Collection, a light and refreshing profile balanced by a combination of organic fruit flavors.